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The Ultimate Tool to take Control of your Fan Base

TL;DR: Unreel has integrated with MailChimp, the web's premier email marketing service, to allow networks, creators, and brands to collect their OTT app's user's emails.   Create a direct connection with your fans through email Fans are the lifeblood of content. Without their passion and support creators would be unable to consistently produce videos worth watching. Every network, creator, and brand knows the relationship with their most passionate fans is vital to the bottom line of their business. New viewers are nice, but...

67 Billion reasons to go OTT

By 2021 video streaming apps will generate 67 billion dollars in revenue, how much of that will be yours?   If you have been on the fence about jumping into the OTT pool, get ready to leap in headfirst. OTT is consistently touted as the future of video and this year it became the present. In 2016 the OTT market is on track to generate ~25 billion dollars, accounting for 5% of the global video industry. What is most noteworthy is this represents a...

The Greatest Threat to OTT’s Reign

Two Points of friction that will keep fans away from your OTT apps   OTT may be the future of video but the path is not completely clear. Two significant friction points stand in the way of OTT’s rightful place as heir to the content distribution thrown. Two phenomena, Show dumping and Network dumping, are significant roadblocks temporarily obstructing OTT’s rise to dominance. Show dumping occurs when a viewer stops watching a specific show because it becomes too difficult to access. Network...

Get Paid Instantly with Stripe!

Integrating Stripe means content owners get paid the instant their fans purchase content. At Unreel we believe in putting content owners in the drivers seat. That means everything from distribution to monetization. We also want to make sure that once fans pay for awesome content, the content’s owner gets paid as quickly as possible with an understanding about exactly where revenue is coming from. In order to accomplish this, we have integrated with Stripe, the webs premier transaction platform.   With our new...

Demonized and Demonetized: The 5 Things You Can’t Do On YouTube

A not so recent YouTube policy has Youtubers feeling “stabbed in the back.” Starting August 31st Youtubers began receiving notification from the site alerting them that specific videos of theirs violated guidelines and would no longer be monetized.  Many of YouTube’s stars, large and small, have suddenly realized that a number of their videos, going back many years, are not generating revenue because of violations. The majority of Youtuber’s are making it no secret they feel betrayed, as the most sacred...

Networks Vs. Netflix: Don’t join them, beat them with OTT

How can Networks compete with established video streaming services?   It is no secret that online streaming services are the future of television. Consumers have already spoken, and their message is loud and clear; they want to watch what they want, when they want, on the devices they want. Video streaming services such as Netflix, Hulu, and Amazon Prime have all seen significant jumps in users, more than proving their business model. Rather suddenly, the networks that once ran the ‘world of...

Goodbye Cable, Hello OTT!

Cable’s imminent demise is swiftly approaching.  An analog technology in an ever-expanding digital world, dishes and cables are about to go the way of the dinosaur, Brendon Frasiers acting career, and the Nae Nae.  As people have grown accustomed to content specifically tailored to their interests online, cable and satellite providers continue to bundle packages of hundreds of channels when their consumers only watch, on average, 17.  Rather than paying the costly cable bill, dealing with the necessary hardware/service, and...

The new Unreel LA Office!

We’ve moved our main office to Santa Monica for the surf, sunshine, and most importantly, the creators. As a company that seeks to empower content creators, where better to be than the world epicenter for entertainment?   When it comes to video, you cannot throw a malfunctioning hover-board in this town without hitting a creator. Our new office in Downtown Santa Monica affords Unreel the privilege to rub elbows with both the largest and smallest content creators around. Between serendipitous meetings with a...

How to get your fans to pay for your videos!

Most growing content creators know the frustration associated with having one of their videos go viral, generating thousands or even millions of dollars for the host platform, and only receiving a disappointing fraction of that revenue. An even worse feeling is being a content creator who grinds out hit after hit video and develops a large and dedicated fan-base but whose only source of revenue is selling T-shirts and accepting tips. Celebrity is fleeting and there is never a better...

9 things we learned at VidCon

Unreel was representing at VidCon 2016 with a Booth on the creator level.  After 3-days of exploring the sights and sounds and speaking with creators, here is what we learned: 1. The YouTube community is everything it presents itself to be If you watch enough YouTube and ignore the infrequent petty drama, the pervasive vibe is that creators are supportive and grateful people. Meeting them all in real life at VidCon it is very clear that they are just that.   There is a...