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Publishers and Impending Video Doom: a survival guide.

Consumers have become zombies, hungry to zone-out on video content, how can print first publishers survive? A sea-change is occurring in the digital content landscape, posing an extinction-level threat to the publishing industry. Video is on a path to become the dominant form of content consumed. It is predicted that by 2019, 80% of Internet traffic will be video.[1]  As attention spans continue to dwindle below that of a studious goldfish and consumers become increasingly stubborn to engage, video is dethroning...

Why we decided to offer free OTT cloud hosting

Charging to host content just doesn’t make sense to us.   If you shop around looking for a turnkey OTT service you will find many companies offering similar cookie-cutter solutions. To work with them you request basic video streaming apps, wait an undisclosed amount of time as they are built, upload your videos, launch your properties and sell content. What you will also find is a costly fee each month based on data used to host your videos in the cloud. This...

Maker Studios Cut Me, What Now?

This could be the best thing to ever happen to your career as a creator! In a move that is sending shockwaves among the content creator community, Maker Studios has announced it will cut ties with all but 300 of their creators.   If you are one of the thousands to be let go, you might be feeling like this:     Or in extreme cases this:     In reality though you should be feeling like this:     Now free from Maker you have two choices: Partner with another MCN or go...

Unreel.me Feature Updates: Light theme and new discover page

The new Light theme is bringing balance to the OTT force: To be honest, Unreel has been keeping its partners in the dark…theme. With the introduction of light theme, that is the case no longer. Light theme features a white background and accents on unreel.me powered video streaming desktop and mobile sites. Today marks a brighter era  for creators, publishers, and networks using the platform.  Although black will always be a sleek and sexy look, now you have the choice to set...

Maximize your OTT revenue: Advertising vs. SVOD

When it comes down to it, a video streaming service is a business. The sole reason why networks are turning to OTT to distribute content is monetization. Killer content is essential, but only because it brings an audience with buying power. The fact of the matter is that great content is simply a commodity; content owners want to maximize the earning potential of their videos. On OTT platforms there are two models for generating revenue that networks prefer; AVOD and...

The Future of the Future of TV: 2017 Edition

Little over a year ago Apple's Tim Cook issued a bold statement. The future of TV is apps.   Visionary as Apple Inc. may be, even they cannot claim something and then simply make it so.  Rather, that statement was an assessment of an abundantly clear truth; both the market and networks have a predilection for content that is neatly packaged into easily consumable apps. Fans want an un-bundling of content, allowing them full control of what they watch and pay for. Unlike...

Is OTT The Death Of Movie Theaters?

From the Big Screen to your Own Screen:   Hollywood studios are considering shortening the window between a film's theatrical release and home release to only two short weeks.[1] A move that would have been considered heresy even 5-years ago could happen in an often static industry known to be a late adopter.   The opportunity motivating such revolutionary thinking? The promise of self-distribution on OTT channels.   With DVD sales down double digits year after year, it is clear that consumer preferences are shifting towards digital content.[2]...

The 2016 Election in Internet Video Comments

Unreel's patented A.I. bot, Bumblebee, has crawled the top 2,000 videos of the 2016 Election, analyzing over 2.5M comments to uncover 43,568 time stamped scenes people have reacted to on Twitter, Facebook, Reddit, and Youtube. Click here to learn how Unreel gathers data and uses it to power OTT apps for some of the largest networks in the world!...

What We Learned at Streaming Media West

On November 1st and 2nd Streaming Media West, a can't miss conference for anyone in the online video space, came surfing into Huntington Beach, California. Unreel attended as sponsors with a booth on the expo floor to chat with industry experts and introduce ourselves.   Here's what we learned about the OTT industry from the event:   1. Simplicity at Sign Up: Mitigating friction during sign up was a major concern for networks with OTT offerings. Considering that the platforms users are creating accounts on do...

GT Channel Races to tvOS

The new Unreel.me powered GT channel app is out for Apple TV, get it today!   GT Channel is the only network of youtube creators focused on the automative world.  If it runs on four wheels, you will find it in a GT Channel video.  Featuring the trademark energy and passion of car enthusiasts everywhere, the GT Channel tvOS app allows you to bring the worlds greatest car videos directly into your living room.  See the world fastest, loudest and most beautiful...