All

Unreel.me Feature Updates: Light theme and new discover page

The new Light theme is bringing balance to the OTT force: To be honest, Unreel has been keeping its partners in the dark…theme. With the introduction of light theme, that is the case no longer. Light theme features a white background and accents on unreel.me powered video streaming desktop and mobile sites. Today marks a brighter era  for creators, publishers, and networks using the platform.  Although black will always be a sleek and sexy look, now you have the choice to set...

Maximize your OTT revenue: Advertising vs. SVOD

When it comes down to it, a video streaming service is a business. The sole reason why networks are turning to OTT to distribute content is monetization. Killer content is essential, but only because it brings an audience with buying power. The fact of the matter is that great content is simply a commodity; content owners want to maximize the earning potential of their videos. On OTT platforms there are two models for generating revenue that networks prefer; AVOD and...

The Future of the Future of TV: 2017 Edition

Little over a year ago Apple's Tim Cook issued a bold statement. The future of TV is apps.   Visionary as Apple Inc. may be, even they cannot claim something and then simply make it so.  Rather, that statement was an assessment of an abundantly clear truth; both the market and networks have a predilection for content that is neatly packaged into easily consumable apps. Fans want an un-bundling of content, allowing them full control of what they watch and pay for. Unlike...

Is OTT The Death Of Movie Theaters?

From the Big Screen to your Own Screen:   Hollywood studios are considering shortening the window between a film's theatrical release and home release to only two short weeks.[1] A move that would have been considered heresy even 5-years ago could happen in an often static industry known to be a late adopter.   The opportunity motivating such revolutionary thinking? The promise of self-distribution on OTT channels.   With DVD sales down double digits year after year, it is clear that consumer preferences are shifting towards digital content.[2]...

The 2016 Election in Internet Video Comments

Unreel's patented A.I. bot, Bumblebee, has crawled the top 2,000 videos of the 2016 Election, analyzing over 2.5M comments to uncover 43,568 time stamped scenes people have reacted to on Twitter, Facebook, Reddit, and Youtube. Click here to learn how Unreel gathers data and uses it to power OTT apps for some of the largest networks in the world!...

What We Learned at Streaming Media West

On November 1st and 2nd Streaming Media West, a can't miss conference for anyone in the online video space, came surfing into Huntington Beach, California. Unreel attended as sponsors with a booth on the expo floor to chat with industry experts and introduce ourselves.   Here's what we learned about the OTT industry from the event:   1. Simplicity at Sign Up: Mitigating friction during sign up was a major concern for networks with OTT offerings. Considering that the platforms users are creating accounts on do...

GT Channel Races to tvOS

The new Unreel.me powered GT channel app is out for Apple TV, get it today!   GT Channel is the only network of youtube creators focused on the automative world.  If it runs on four wheels, you will find it in a GT Channel video.  Featuring the trademark energy and passion of car enthusiasts everywhere, the GT Channel tvOS app allows you to bring the worlds greatest car videos directly into your living room.  See the world fastest, loudest and most beautiful...

Losing your Vine? A Vine Alternative You Need…

It is a sad day for Viners world wide.  With the crushing news that Twitter will be closing the video platform, users of the site are facing an unsure future. For many Viners, the site was more than just a hobby, but a career, launching many into Internet stardom. Very shortly the plug will be pulled and suddenly thousands of content creators will be in need of a new home for their content. Viners are asking what now? The end of Vine...

‘Ad’dition by Subtraction

How T.V. is losing its place at the top of the ad world because of OTT.   TV has long been heralded as the gold standard for advertisers. As a rare opportunity to target engaged consumers in their own homes the total annual spend on television commercials has led the ad market since 1954 .[1] However dominant Television’s past has been, its future is swiftly fading as the light of digital ads grow brighter and brighter. The new medium has seen a...

Jash and Time Inc. Team Up for Big Laughs

Unreel.me partner Jash has announced a partnership with media titan Time Inc. to produce branded content.   Jash, a comedy network founded in 2012 in part by comedic heavyweights Sarah Silverman and Michael Cera, has made a name for itself by producing well-received branded content for numerous national brands. Former successes of Jash include campaigns for Chevrolet, Stand Up to Cancer, Captain Morgan, and the anti-smoking "Truth" initiative. This new strategic partnership will pair Jash's comedic talents with Time Inc. brands and resources...