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Niche OTT Apps: How We Got to Over 1 Million Minutes Watched per Month!

As we continue to develop apps for top networks, publishers, and creators, it has become increasingly apparent that success hinges on finding an engaged audience.  For larger brands, with a built in fan base, success has correlated directly with their ability to tell those fans about new apps via their already established platforms.  For smaller, or new brands, aside from marketing, the number one factor for revenue potential has been how well the content fits into a narrow, but popular...

2017 Emmys: A Tipping Point for OTT

Most accept that OTT streaming services are the future and cable TV is the past.  The more contested question most recently has been, when will streaming services surpass cable? Not simply in viewership numbers, but as the world’s video zeitgeist.  It may have already happened at the 2017 Emmys.  Even Steven Colbert’s opening monologue highlighted the incredible   growth in viewership and quality of streaming service’s content, jabbing that cable shows like his are merely an afterthought at this point.   Joking...

What the Disney Netflix Breakup means for OTT

When Disney takes action, the rest of the entertainment world not only takes note, but takes action to react.  The big mouse is rarely a first mover or early adopter when it comes to making a company-altering decision.  Such a move requires years of study, deliberation, and strategizing. When a decision is made, it is a precise reflection of the industry’s direction.  Make no mistake, when Disney removed their content from Netflix and purchased a majority stake in BAMTech to...

VidCon Panel: Should Brands Make Videos?

This past week, the Unreel team was at Vidcon meeting with major creators, networks and brands, exploring how we can help them with OTT distribution.  During the event we attended several round-tables and keynotes, all focusing on a unique aspect of the rapidly expanding digital video industry.  One of these discussions stuck out as the most insightful and forward thinking.  Its title; Should Brands Make their Own Content?   Obviously, that sort of question at Vidcon is rhetorical in nature. The panel...

App Spotlight: WHO?MAG Multimedia

Unreel's newest partner to launch apps across leading OTT platforms is the largest host of urban entertainment and music content in the world, WHO?MAG Multimedia.   WHO?MAG brings you exclusive interviews, movies, TV shows, concerts, music videos, and much more. Starting as one of the first hip-hop/R&B orientated websites in 2002, a DVD magazine in 2005, to the largest independent hip hop/R&B TV show worldwide since 2007, WHO?MAG TV has now evolved into the TV network, WHO?MAG Multimedia.  WHO?MAG has always been...

Bonnier and Unreel Partner to Launch Branded OTT Apps

Unreel is proud to announce our partnership with one of the world’s leading publishers, Bonnier Corporation. By working with Unreel, Bonnier Corp. has already rapidly released a streaming service supported by multi-platform apps for one of their most popular brands, On Two Wheels, a video series focused on motorcycling.   As innovative thought leaders in the publishing industry, Bonnier Corp. has come to consider OTT a key component of their business’s blueprint for long-term success. With the majority of consumers coming to prefer...

How We Would Change The NAB Show

The NAB Show is the cannot miss event for those in the video industry, be their focus on film, television, digital and everything in between. It attracts anyone and everyone who is involved in the process of recording audio and video, editing it, storing it and then distributing it to audiences. As a distribution solution to that equation, we at Unreel have a unique perspective on how the NAB Show could be enhanced; providing a more productive experience for exhibitors...

App Spotlight: KNEKT Television

In a society where the entertainment industry and its stars often focus on the material and extraneous, the video network KNEKT is digging deeper.  At the intersection of celebrity, charity, A-list events, and healthy living, KNEKT develops socially conscious content that matters. Driven by their motto, ‘Believe. Connect. Change the World,’ the LA based production company produces world class live and pre-recorded HD broadcasts from exclusive events, concerts, performances, charity galas, fundraisers and red carpet shows, as well as developing...

How to make more money from your videos with Syndication

  For content creators, cashing in on their videos is becoming increasingly difficult. Major companies and their ad dollars, predicted to be worth almost a billion dollars, are fleeing away from YouTube after recent blunders. The platform’s response has been to tighten the rules around what content can be monetized, further hurting YouTubers. There is less money to be had, and it is harder than ever to get past the gatekeeper. Even if you create a monetizable viral hit, it is...

YouTube is Losing Creators’ $750 Million Dollars!

In a very short amount of time advertising darling YouTube has taken a fall from grace. The veil has been lifted and companies advertising with the Google owned site have suddenly recognized one of the platform’s most significant shortcoming. Next to wholesome brand campaigns aimed at winning the hearts and minds of consumers is often indecent video content chock-full of violence, misogyny, racism and vulgarities. Unlike traditional marketing channels, where companies can review the content their ads will be coupled...