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Foreign Agents, FB Algorithms, and why you need to be on OTT

In an unfortunate turn of events Little Things has decided to close their doors and lay off 100 plus employees. They claim Facebook’s new timeline algorithm is the reason they’ve gone under.   At Little Thing’s height, the female focused media company boasted 50 million visitors viewing 275 million videos a month across their social presence and website. Their singular business model was focused on creating content designed to go viral across social media. Once one of their videos entered a viral...

Unreel Launches New Food Focused OTT Streaming Service

Unreel is proud to officially announce the launch of Taste It TV, an OTT streaming service for those who love to cook, eat or think about food.  With 20,000 users already, across ROKU, tvOS/ iOS and Android, we are proud to deliver content fueling the passions of foodies everywhere.   With new content uploaded daily, Taste It covers all areas of the culinary world, bringing viewers a wide variety of food content in video format.  We have partnered with some of the...

1.5 Million Reasons to Celebrate Unreel’s Newest Board Members

We are proud to announce a new $1.5 million raise in Pre-Series A financing led by Michael Kelly, CEO of IoT Broadband, LLC and former executive at DISH Network and Blockbuster, alongside a select group of media-focused angel investors.   As part of the financing, we have also added Michael Kelly to our board of directors along with John Pavia, Executive Vice President of Business & Corporate Development at LogicSource, a Bain Capital Ventures portfolio company based in Norwalk, Conn. Over the...

Unreel’s 6 Bold Predictions for OTT in 2018

This past year was a fast paced whirlwind ride for streaming video.  From Disney’s purge of Netflix, to the wild inflation of predicted OTT revenue set to reach $120 billion by 2022, any one paying attention to this space probably had their head spinning most of 2017[1].  Without a chance to catch one’s breath, 2018 promises to bring about just as much change, as the fledgling OTT industry continues its march on to maturity.   For Unreel, 2017 brought about significant developments...

The New Unreel Embed Plugin for WordPress

We are proud to announce the release of the brand new Unreel embed plugin for WordPress! This super simple tool allows any of our partners to seamlessly integrate their entire video library hosted on Unreel into their WordPress site. Nearly 17% of the entire web runs on Word Press websites and now every single one of them can embed monetized content hosted on Unreel.me powered sites.   For our partners, this plugin presents an easy way to incorporate a monetized video player...

The Curious Case Study of Halloween Flix

Two of the largest advantages Unreel has over the competition is the ability to launch new OTT streaming services across every platform in a matter of hours and days, instead of weeks and months, and the seamless flow of content within our ecosystem. These are two strengths of ours, among many, that no one else in the industry can hold a candle to.  Although we flex our muscles by doing both of these things on a daily basis, few brands...

Content May Be King, But Platform is the Kingdom

The entertainment world has always understood that content is king. Since the days of silent films, the notion that quality is the primary factor of success has stood firm.  It is hard to argue against this paradigm; a content owner’s goal is to profit, revenue is dependent on viewership, and consumers only view things that interest them.  It stands to reason then that producing compelling content to maximize viewership is what matters most.  Content is key because it is the...

Niche OTT Apps: How We Got to Over 1 Million Minutes Watched per Month!

As we continue to develop apps for top networks, publishers, and creators, it has become increasingly apparent that success hinges on finding an engaged audience.  For larger brands, with a built in fan base, success has correlated directly with their ability to tell those fans about new apps via their already established platforms.  For smaller, or new brands, aside from marketing, the number one factor for revenue potential has been how well the content fits into a narrow, but popular...

2017 Emmys: A Tipping Point for OTT

Most accept that OTT streaming services are the future and cable TV is the past.  The more contested question most recently has been, when will streaming services surpass cable? Not simply in viewership numbers, but as the world’s video zeitgeist.  It may have already happened at the 2017 Emmys.  Even Steven Colbert’s opening monologue highlighted the incredible   growth in viewership and quality of streaming service’s content, jabbing that cable shows like his are merely an afterthought at this point.   Joking...

What the Disney Netflix Breakup means for OTT

When Disney takes action, the rest of the entertainment world not only takes note, but takes action to react.  The big mouse is rarely a first mover or early adopter when it comes to making a company-altering decision.  Such a move requires years of study, deliberation, and strategizing. When a decision is made, it is a precise reflection of the industry’s direction.  Make no mistake, when Disney removed their content from Netflix and purchased a majority stake in BAMTech to...