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The Future is AVOD – Pt 1: Why Advertisers Love OTT

In OTT’s nascent state subscription services such as Hulu, Netflix, and Amazon Prime have stolen the spotlight.  It’s time they made room. Advertisers are putting an increased emphasis on OTT. They view the burgeoning technology as an extremely valuable part of their funnel moving forward, and recognize the unique advantages the medium provides. For streaming services able to capture the new ad dollars pouring into the space, the unit economics behind an AVOD business model paint a picture more attractive...

What Networks Should Know About Live-Streaming an Event Online

This article originally appeared in Streaming Media as a guest post that can be viewed here.     At Unreel, we’ve taken part in the enormous undertaking of live streaming an event across multiple over-the-top (OTT) channels including the 2018 Daytime Emmy Awards and the Dew Tour. We want to share the challenges and tips we have from these experiences with networks that might want to stream their next event live online.   Click here to read the rest of the article. ...

Introducing Unreel’s New Video Player!

Unreel has released a newly redesigned video player across the over 6,000 video streaming sites that we power. The new player is sleeker, features an improved intuitive design, and most importantly is faster. This significant update keeps Unreel and our partners on the cutting edge of video streaming UI and UX.  See the new player in action here.     Improvements: Besides actual content, the most important aspect of a user's experience on an OTT streaming services is the player. It is the frame...

High Times Launches ‘High Times TV’ on OTT with Unreel

Using Unreel's platform, High Times, the leading magazine publication for the Cannabis lifestyle, has launched their own branded video streaming service 'High Times TV' across every OTT device.  The ad supported service features original High Times content and also serve as a point of additional distribution for established video brands including CustomGrow420, StrainCentral, Ruffhouse Studios, High Rise TV, Stoner Mom, The Green Market Report and That High Couple with new content from Now This Weed and Doug Benson’s “Getting Doug...

Unreel and Hard Knocks Fighting team up to Launch Battle Zone TV

  Hard Knocks Fighting is a premier MMA league, showcasing the world’s elite up and coming athletes on a global stage.  With hundreds of hours of exclusive fight videos and a million plus likes on their Facebook page, Hard Knocks came to Unreel seeking a path to distribute and monetize their content on OTT to fans.  Together we have launched a new branded OTT video streaming service called Battle Zone TV.   Content on Battle Zone has been taken directly from The Hard...

A Blast From The Past: Why Cult Classics And Older Titles Are Seeing A Resurgence On OTT

This story first appeared as a guest article on www.VideoInk.com, a leading news publication covering the online video space.    Film and TV content has never been more accessible. With the click of a button, over-the-top (OTT) subscribers have thousands of titles to choose from – covering just about every genre imaginable. However, there is something that’s been missing from major streaming services: old classics. Netflix, for example, only boasts 22 titles released before 1960, and Hulu just features 17 movies and...

When it Comes to OTT, if You’re Not Everywhere, You’re Nowhere

OTT’s rapid ascent to the top of the content world can be attributed to a single factor­­ – ease. For consumers, convenience will always win the day. When it comes to content, convenience for users is the ability to watch on their preferred platform in every scenario. Platform and device preference comes down to experience, accessibility and price: three criteria OTT endpoints address with a wide range of options. Conversely, old-fashioned distribution models, such as over-the-air cable and physical copies...

OTT, The Paradise Advertisers Have Been Looking For

This article first appeared as a guest post titled "Despite The Benefits, Advertisers Are Still Holding Back On OTT – Here’s Why They Should Reconsider" in MarTechSeries, an online publication that covers News, Insights & Trends about Marketing Technology from around the globe.   Cord-cutters made waves in Q4 2017, with cable and satellite TV subscribers declining at the highest rate since 2010. Now with more consumers averting their eyes to Internet TV models,  advertisers have been driven to switch things up and they’re starting to invest in over-the-top (OTT) video, so not to...