News

It’s Time Sports Teams Started Winning on OTT

Why aren’t teams even playing the game when it comes to their own direct-to-consumer streaming service?   Open up your video streaming platform of choice and attempt to install your favorite sports team’s channel or app.  Chances are it does not exist, and if it does be prepared for an underwhelming offering that, in most cases, resembles something of a glorified YouTube channel.  Why have virtually no teams in any of the major sports leagues gone further than simply planting their flag...

Could Netflix Go AVOD?

Ads may be Netflix’s secret weapon in the streaming wars, allowing the World's largest subscription service to leverage their immense user data and create one of the highest value platforms in advertising.   With Apple, Disney and more vying for the streaming throne, Netflix needs to reexamine one of its core principles; will they embrace ads, the very thing the streaming service once swore to destroy, in order to remain on top? A vital question made even more pivotal when considering the...

Searching for Discovery on OTT

The OTT space is crowded. The sheer number of streaming services covering every niche’ of content and flavor of business model has become daunting. With every new network launched across OTT app stores, the level of competition to be discovered, let alone win over a user, becomes increasingly fierce. A chief concern for many of the networks we work with at Unreel is, if I put my amazing content out there on OTT, how can I ensure it does not...

Acquisitions, AVOD, and the Next Big Thing on OTT

OTT has undoubtedly arrived and it is not going anywhere but up. The scales are tipping and it won't be long before the vast majority of video consumption occurs via streaming rather than broadcast. Over the last decade plus, consumers have voted with their time and money for the convenience, content and business models of OTT over outdated alternatives.   Many consumers were first introduced to OTT content by subscription services. The original drivers for viewership on platforms such as Roku, iOS...

The Definitive OTT AVOD Glossary

This blog post is only a section of Unreel's complete OTT glossary covering over 100 key terms every successful streaming service needs to intimately understand.  View the entire glossary here.    AVOD or advertising video on demand is not always easy for streaming services to implement.  It requires knowledge of current best practices and experience with the industry's in's and out's to navigate.  Even with ad spend on OTT rapidly increasing year-over-year, predicted to grow almost two and a half times by 2021, we have yet...

When it Comes to OTT, if You’re Not Everywhere, You’re Nowhere

OTT’s rapid ascent to the top of the content world can be attributed to a single factor­­ – ease. For consumers, convenience will always win the day. When it comes to content, convenience for users is the ability to watch on their preferred platform in every scenario. Platform and device preference comes down to experience, accessibility and price: three criteria OTT endpoints address with a wide range of options. Conversely, old-fashioned distribution models, such as over-the-air cable and physical copies...

No Longer Afraid Of Breaking Away From Netflix And Cable, Broadcasters Are Diving Deeper Into OTT Than Ever Before

This story first appeared as a guest article on www.VideoInk.com, a leading news publication covering the online video space.    For broadcasters, syndicating content on Netflix and Hulu once seemed like the only way to jump into OTT. However in recent months, a few broadcasting giants have decided to break free from the chains. Disney especially made waves last summer when it announced it would launch its own OTT service, and pull its content from Netflix simultaneously.   Disney’s ESPN OTT platform launched this...

NAB 2018: Lack of differentiation for OTT

Walking through the Las Vegas convention center during NAB 2018, one thing was abundantly clear, the OTT space is heating up. From ancillary services to end-to-end solutions, there was no shortage of booths trying to hawk their product made for OTT. There was also a surprising number of new services intersecting with Unreel’s offering in attendance. Although counter intuitive, we view the rapid increase of competition as a great sign. There is a huge opportunity and it is attracting legions...

Unreel Partners with Publishing Industry Powerhouse ZINIO

We are proud to announce our new partnership with ZINIO.  Together we will be launching OTT streaming services for hundreds of the top magazine brands in the world!  Through this relationship,  ZINIO will be offering Unreel's OTT development platform as a part of their services for Publishers.  As the ever shifting print landscape continues to shift to digital, deploying a robust video strategy is the logical next step in that evolution.  Publishers choosing to launch their own video streaming service...

1.5 Million Reasons to Celebrate Unreel’s Newest Board Members

We are proud to announce a new $1.5 million raise in Pre-Series A financing led by Michael Kelly, CEO of IoT Broadband, LLC and former executive at DISH Network and Blockbuster, alongside a select group of media-focused angel investors.   As part of the financing, we have also added Michael Kelly to our board of directors along with John Pavia, Executive Vice President of Business & Corporate Development at LogicSource, a Bain Capital Ventures portfolio company based in Norwalk, Conn. Over the...