News

The Definitive OTT AVOD Glossary

This blog post is only a section of Unreel's complete OTT glossary covering over 100 key terms every successful streaming service needs to intimately understand.  View the entire glossary here.    AVOD or advertising video on demand is not always easy for streaming services to implement.  It requires knowledge of current best practices and experience with the industry's in's and out's to navigate.  Even with ad spend on OTT rapidly increasing year-over-year, predicted to grow almost two and a half times by 2021, we have yet...

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When it Comes to OTT, if You’re Not Everywhere, You’re Nowhere

OTT’s rapid ascent to the top of the content world can be attributed to a single factor­­ – ease. For consumers, convenience will always win the day. When it comes to content, convenience for users is the ability to watch on their preferred platform in every scenario. Platform and device preference comes down to experience, accessibility and price: three criteria OTT endpoints address with a wide range of options. Conversely, old-fashioned distribution models, such as over-the-air cable and physical copies...

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No Longer Afraid Of Breaking Away From Netflix And Cable, Broadcasters Are Diving Deeper Into OTT Than Ever Before

This story first appeared as a guest article on www.VideoInk.com, a leading news publication covering the online video space.    For broadcasters, syndicating content on Netflix and Hulu once seemed like the only way to jump into OTT. However in recent months, a few broadcasting giants have decided to break free from the chains. Disney especially made waves last summer when it announced it would launch its own OTT service, and pull its content from Netflix simultaneously.   Disney’s ESPN OTT platform launched this...

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NAB 2018: Lack of differentiation for OTT

Walking through the Las Vegas convention center during NAB 2018, one thing was abundantly clear, the OTT space is heating up. From ancillary services to end-to-end solutions, there was no shortage of booths trying to hawk their product made for OTT. There was also a surprising number of new services intersecting with Unreel’s offering in attendance. Although counter intuitive, we view the rapid increase of competition as a great sign. There is a huge opportunity and it is attracting legions...

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Unreel Partners with Publishing Industry Powerhouse ZINIO

We are proud to announce our new partnership with ZINIO.  Together we will be launching OTT streaming services for hundreds of the top magazine brands in the world!  Through this relationship,  ZINIO will be offering Unreel's OTT development platform as a part of their services for Publishers.  As the ever shifting print landscape continues to shift to digital, deploying a robust video strategy is the logical next step in that evolution.  Publishers choosing to launch their own video streaming service...

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1.5 Million Reasons to Celebrate Unreel’s Newest Board Members

We are proud to announce a new $1.5 million raise in Pre-Series A financing led by Michael Kelly, CEO of IoT Broadband, LLC and former executive at DISH Network and Blockbuster, alongside a select group of media-focused angel investors.   As part of the financing, we have also added Michael Kelly to our board of directors along with John Pavia, Executive Vice President of Business & Corporate Development at LogicSource, a Bain Capital Ventures portfolio company based in Norwalk, Conn. Over the...

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The Curious Case Study of Halloween Flix

Two of the largest advantages Unreel has over the competition is the ability to launch new OTT streaming services across every platform in a matter of hours and days, instead of weeks and months, and the seamless flow of content within our ecosystem. These are two strengths of ours, among many, that no one else in the industry can hold a candle to.  Although we flex our muscles by doing both of these things on a daily basis, few brands...

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2017 Emmys: A Tipping Point for OTT

Most accept that OTT streaming services are the future and cable TV is the past.  The more contested question most recently has been, when will streaming services surpass cable? Not simply in viewership numbers, but as the world’s video zeitgeist.  It may have already happened at the 2017 Emmys.  Even Steven Colbert’s opening monologue highlighted the incredible   growth in viewership and quality of streaming service’s content, jabbing that cable shows like his are merely an afterthought at this point.   Joking...

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What the Disney Netflix Breakup means for OTT

When Disney takes action, the rest of the entertainment world not only takes note, but takes action to react.  The big mouse is rarely a first mover or early adopter when it comes to making a company-altering decision.  Such a move requires years of study, deliberation, and strategizing. When a decision is made, it is a precise reflection of the industry’s direction.  Make no mistake, when Disney removed their content from Netflix and purchased a majority stake in BAMTech to...

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VidCon Panel: Should Brands Make Videos?

This past week, the Unreel team was at Vidcon meeting with major creators, networks and brands, exploring how we can help them with OTT distribution.  During the event we attended several round-tables and keynotes, all focusing on a unique aspect of the rapidly expanding digital video industry.  One of these discussions stuck out as the most insightful and forward thinking.  Its title; Should Brands Make their Own Content?   Obviously, that sort of question at Vidcon is rhetorical in nature. The panel...

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