Blog

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The New Unreel Embed Plugin for WordPress

We are proud to announce the release of the brand new Unreel embed plugin for WordPress! This super simple tool allows any of our partners to seamlessly integrate their entire video library hosted on Unreel into their WordPress site. Nearly 17% of the entire web runs on Word Press websites and now every single one of them can embed monetized content hosted on Unreel.me powered sites.   For our partners, this plugin presents an easy way to incorporate a monetized video player...

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The Curious Case Study of Halloween Flix

Two of the largest advantages Unreel has over the competition is the ability to launch new OTT streaming services across every platform in a matter of hours and days, instead of weeks and months, and the seamless flow of content within our ecosystem. These are two strengths of ours, among many, that no one else in the industry can hold a candle to.  Although we flex our muscles by doing both of these things on a daily basis, few brands...

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Content May Be King, But Platform is the Kingdom

The entertainment world has always understood that content is king. Since the days of silent films, the notion that quality is the primary factor of success has stood firm.  It is hard to argue against this paradigm; a content owner’s goal is to profit, revenue is dependent on viewership, and consumers only view things that interest them.  It stands to reason then that producing compelling content to maximize viewership is what matters most.  Content is key because it is the...

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Niche OTT Apps: How We Got to Over 1 Million Minutes Watched per Month!

As we continue to develop apps for top networks, publishers, and creators, it has become increasingly apparent that success hinges on finding an engaged audience.  For larger brands, with a built in fan base, success has correlated directly with their ability to tell those fans about new apps via their already established platforms.  For smaller, or new brands, aside from marketing, the number one factor for revenue potential has been how well the content fits into a narrow, but popular...

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2017 Emmys: A Tipping Point for OTT

Most accept that OTT streaming services are the future and cable TV is the past.  The more contested question most recently has been, when will streaming services surpass cable? Not simply in viewership numbers, but as the world’s video zeitgeist.  It may have already happened at the 2017 Emmys.  Even Steven Colbert’s opening monologue highlighted the incredible   growth in viewership and quality of streaming service’s content, jabbing that cable shows like his are merely an afterthought at this point.   Joking...

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What the Disney Netflix Breakup means for OTT

When Disney takes action, the rest of the entertainment world not only takes note, but takes action to react.  The big mouse is rarely a first mover or early adopter when it comes to making a company-altering decision.  Such a move requires years of study, deliberation, and strategizing. When a decision is made, it is a precise reflection of the industry’s direction.  Make no mistake, when Disney removed their content from Netflix and purchased a majority stake in BAMTech to...

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VidCon Panel: Should Brands Make Videos?

This past week, the Unreel team was at Vidcon meeting with major creators, networks and brands, exploring how we can help them with OTT distribution.  During the event we attended several round-tables and keynotes, all focusing on a unique aspect of the rapidly expanding digital video industry.  One of these discussions stuck out as the most insightful and forward thinking.  Its title; Should Brands Make their Own Content?   Obviously, that sort of question at Vidcon is rhetorical in nature. The panel...

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App Spotlight: WHO?MAG Multimedia

Unreel's newest partner to launch apps across leading OTT platforms is the largest host of urban entertainment and music content in the world, WHO?MAG Multimedia.   WHO?MAG brings you exclusive interviews, movies, TV shows, concerts, music videos, and much more. Starting as one of the first hip-hop/R&B orientated websites in 2002, a DVD magazine in 2005, to the largest independent hip hop/R&B TV show worldwide since 2007, WHO?MAG TV has now evolved into the TV network, WHO?MAG Multimedia.  WHO?MAG has always been...

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Bonnier and Unreel Partner to Launch Branded OTT Apps

Unreel is proud to announce our partnership with one of the world’s leading publishers, Bonnier Corporation. By working with Unreel, Bonnier Corp. has already rapidly released a streaming service supported by multi-platform apps for one of their most popular brands, On Two Wheels, a video series focused on motorcycling.   As innovative thought leaders in the publishing industry, Bonnier Corp. has come to consider OTT a key component of their business’s blueprint for long-term success. With the majority of consumers coming to prefer...

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How We Would Change The NAB Show

The NAB Show is the cannot miss event for those in the video industry, be their focus on film, television, digital and everything in between. It attracts anyone and everyone who is involved in the process of recording audio and video, editing it, storing it and then distributing it to audiences. As a distribution solution to that equation, we at Unreel have a unique perspective on how the NAB Show could be enhanced; providing a more productive experience for exhibitors...

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