July 25, 2018
In All, Product Releases
Smart Banners: Rocket Fuel For Your Streaming Service
Meet Unreel's Newest Feature...
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Blog
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When it Comes to OTT, if You’re Not Everywhere, You’re Nowhere
OTT’s rapid ascent to the top of the content world can be attributed to a single factor – ease. For consumers, convenience will always win the day. When it comes to content, convenience for users is the ability to watch on their preferred platform in every scenario. Platform and device preference comes down to experience, accessibility and price: three criteria OTT endpoints address with a wide range of options. Conversely, old-fashioned distribution models, such as over-the-air cable and physical copies...
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July 3, 2018
In All
OTT, The Paradise Advertisers Have Been Looking For
This article first appeared as a guest post titled "Despite The Benefits, Advertisers Are Still Holding Back On OTT – Here’s Why They Should Reconsider" in MarTechSeries, an online publication that covers News, Insights & Trends about Marketing Technology from around the globe. Cord-cutters made waves in Q4 2017, with cable and satellite TV subscribers declining at the highest rate since 2010. Now with more consumers averting their eyes to Internet TV models, advertisers have been driven to switch things up and they’re starting to invest in over-the-top (OTT) video, so not to...
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No Longer Afraid Of Breaking Away From Netflix And Cable, Broadcasters Are Diving Deeper Into OTT Than Ever Before
This story first appeared as a guest article on www.VideoInk.com, a leading news publication covering the online video space. For broadcasters, syndicating content on Netflix and Hulu once seemed like the only way to jump into OTT. However in recent months, a few broadcasting giants have decided to break free from the chains. Disney especially made waves last summer when it announced it would launch its own OTT service, and pull its content from Netflix simultaneously. Disney’s ESPN OTT platform launched this...
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NAB 2018: Lack of differentiation for OTT
Walking through the Las Vegas convention center during NAB 2018, one thing was abundantly clear, the OTT space is heating up. From ancillary services to end-to-end solutions, there was no shortage of booths trying to hawk their product made for OTT. There was also a surprising number of new services intersecting with Unreel’s offering in attendance. Although counter intuitive, we view the rapid increase of competition as a great sign. There is a huge opportunity and it is attracting legions...
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Unreel Partners with Publishing Industry Powerhouse ZINIO
We are proud to announce our new partnership with ZINIO. Together we will be launching OTT streaming services for hundreds of the top magazine brands in the world! Through this relationship, ZINIO will be offering Unreel's OTT development platform as a part of their services for Publishers. As the ever shifting print landscape continues to shift to digital, deploying a robust video strategy is the logical next step in that evolution. Publishers choosing to launch their own video streaming service...
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March 6, 2018
In All
Foreign Agents, FB Algorithms, and why you need to be on OTT
In an unfortunate turn of events Little Things has decided to close their doors and lay off 100 plus employees. They claim Facebook’s new timeline algorithm is the reason they’ve gone under. At Little Thing’s height, the female focused media company boasted 50 million visitors viewing 275 million videos a month across their social presence and website. Their singular business model was focused on creating content designed to go viral across social media. Once one of their videos entered a viral...
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February 27, 2018
In All, App Spotlight
Unreel Launches New Food Focused OTT Streaming Service
Unreel is proud to officially announce the launch of Taste It TV, an OTT streaming service for those who love to cook, eat or think about food. With 20,000 users already, across ROKU, tvOS/ iOS and Android, we are proud to deliver content fueling the passions of foodies everywhere. With new content uploaded daily, Taste It covers all areas of the culinary world, bringing viewers a wide variety of food content in video format. We have partnered with some of the...
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1.5 Million Reasons to Celebrate Unreel’s Newest Board Members
We are proud to announce a new $1.5 million raise in Pre-Series A financing led by Michael Kelly, CEO of IoT Broadband, LLC and former executive at DISH Network and Blockbuster, alongside a select group of media-focused angel investors. As part of the financing, we have also added Michael Kelly to our board of directors along with John Pavia, Executive Vice President of Business & Corporate Development at LogicSource, a Bain Capital Ventures portfolio company based in Norwalk, Conn. Over the...
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December 22, 2017
In All
Unreel’s 6 Bold Predictions for OTT in 2018
This past year was a fast paced whirlwind ride for streaming video. From Disney’s purge of Netflix, to the wild inflation of predicted OTT revenue set to reach $120 billion by 2022, any one paying attention to this space probably had their head spinning most of 2017[1]. Without a chance to catch one’s breath, 2018 promises to bring about just as much change, as the fledgling OTT industry continues its march on to maturity. For Unreel, 2017 brought about significant developments...
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