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The likes of Disney, Apple, AT&T, NBCUniversal and company are equipped with enviable billion dollar arsenals of content and marketing budgets of mass instruction to match. They are all preparing to take siege of OTT with their own direct-to-consumer streaming offering. Driving the final stake...
With Unreel's help Studio71 has taken over 100 of the largest names in the media and creator space onto OTT with the development of their own branded streaming apps. This relationship has contributed to a 275% increase in CTV ad revenue for Studio71 over the...
We are proud to announce Unreel's new partnership with the extreme sports brand Nitro Circus – aimed to distribute and monetize their content across OTT. This includes the development of an MRSS feed and 24/7 linear live feed for syndication as well as the growth of Nitro Circus'...
Why aren’t teams even playing the game when it comes to their own direct-to-consumer streaming service? Open up your video streaming platform of choice and attempt to install your favorite sports team’s channel or app. Chances are it does not exist, and if it does be...
Ads may be Netflix’s secret weapon in the streaming wars, allowing the World's largest subscription service to leverage their immense user data and create one of the highest value platforms in advertising. With Apple, Disney and more vying for the streaming throne, Netflix needs to reexamine...
The OTT space is crowded. The sheer number of streaming services covering every niche’ of content and flavor of business model has become daunting. With every new network launched across OTT app stores, the level of competition to be discovered, let alone win over a...
ZINIO is a technology company that works with some of the largest publishers in the world to digitize and distribute their print magazines on smart devices. In early 2018, Unreel and ZINIO teamed up to begin developing branded streaming services for their publishing partners interested...
OTT has undoubtedly arrived and it is not going anywhere but up. The scales are tipping and it won't be long before the vast majority of video consumption occurs via streaming rather than broadcast. Over the last decade plus, consumers have voted with their time...
We are proud to announce a new partnership with World Poker Tour, the premier name in internationally televised gaming and entertainment. Working with Unreel's full stack OTT solution, WPT has launched, WatchWPT, a free OTT streaming platform for poker fans and players. WatchWPT gives users access...
This blog post is only a section of Unreel's complete OTT glossary covering over 100 key terms every successful streaming service needs to intimately understand. View the entire glossary here. AVOD or advertising video on demand is not always easy for streaming services to implement. It...
Success for a streaming service hinges on audience acquisition and retention. Growth has to be a conscious effort. The “if you build it they will come” mindset is a mistake new streaming services cannot afford to make. Consistent growth in any industry rarely happens by...
In part one and two of our blog series, "The Future is AVOD", we established that advertisers are hot on OTT and that an AVOD model can grow and support industry-leading streaming services at scale. With an expected 225% growth in OTT ad spend predicted...
Give a moment’s thought to consider the early heroes of OTT. For most — Netflix, Hulu, HBO and Amazon Prime come to mind as the Mount Rushmore of streaming. With their hefty financial and corporate backings, ultra-premium content libraries, and consistent subscription revenue sources, it’s...
In OTT’s nascent state subscription services such as Hulu, Netflix, and Amazon Prime have stolen the spotlight. It’s time they made room. Advertisers are putting an increased emphasis on OTT. They view the burgeoning technology as an extremely valuable part of their funnel moving forward,...
Don't fear the dark...
This article originally appeared in Streaming Media as a guest post that can be viewed here. At Unreel, we’ve taken part in the enormous undertaking of live streaming an event across multiple over-the-top (OTT) channels including the 2018 Daytime Emmy Awards and the Dew Tour....
Unreel has released a newly redesigned video player across the over 6,000 video streaming sites that we power. The new player is sleeker, features an improved intuitive design, and most importantly is faster. This significant update keeps Unreel and our partners on the cutting edge...
Using Unreel's platform, High Times, the leading magazine publication for the Cannabis lifestyle, has launched their own branded video streaming service 'High Times TV' across every OTT device. The ad supported service features original High Times content and also serve as a point of additional...
Hard Knocks Fighting is a premier MMA league, showcasing the world’s elite up and coming athletes on a global stage. With hundreds of hours of exclusive fight videos and a million plus likes on their Facebook page, Hard Knocks came to Unreel seeking a path...
This story first appeared as a guest article on www.VideoInk.com, a leading news publication covering the online video space. Film and TV content has never been more accessible. With the click of a button, over-the-top (OTT) subscribers have thousands of titles to choose from – covering...
Meet Unreel's Newest Feature...
OTT’s rapid ascent to the top of the content world can be attributed to a single factor – ease. For consumers, convenience will always win the day. When it comes to content, convenience for users is the ability to watch on their preferred platform in...
This article first appeared as a guest post titled "Despite The Benefits, Advertisers Are Still Holding Back On OTT – Here’s Why They Should Reconsider" in MarTechSeries, an online publication that covers News, Insights & Trends about Marketing Technology from around the globe. Cord-cutters made waves in Q4 2017, with cable...
This story first appeared as a guest article on www.VideoInk.com, a leading news publication covering the online video space. For broadcasters, syndicating content on Netflix and Hulu once seemed like the only way to jump into OTT. However in recent months, a few broadcasting giants have...
Walking through the Las Vegas convention center during NAB 2018, one thing was abundantly clear, the OTT space is heating up. From ancillary services to end-to-end solutions, there was no shortage of booths trying to hawk their product made for OTT. There was also a...
We are proud to announce our new partnership with ZINIO. Together we will be launching OTT streaming services for hundreds of the top magazine brands in the world! Through this relationship, ZINIO will be offering Unreel's OTT development platform as a part of their services...
In an unfortunate turn of events Little Things has decided to close their doors and lay off 100 plus employees. They claim Facebook’s new timeline algorithm is the reason they’ve gone under. At Little Thing’s height, the female focused media company boasted 50 million visitors viewing...
Unreel is proud to officially announce the launch of Taste It TV, an OTT streaming service for those who love to cook, eat or think about food. With 20,000 users already, across ROKU, tvOS/ iOS and Android, we are proud to deliver content fueling the...
We are proud to announce a new $1.5 million raise in Pre-Series A financing led by Michael Kelly, CEO of IoT Broadband, LLC and former executive at DISH Network and Blockbuster, alongside a select group of media-focused angel investors. As part of the financing, we have...
This past year was a fast paced whirlwind ride for streaming video. From Disney’s purge of Netflix, to the wild inflation of predicted OTT revenue set to reach $120 billion by 2022, any one paying attention to this space probably had their head spinning most...
We are proud to announce the release of the brand new Unreel embed plugin for WordPress! This super simple tool allows any of our partners to seamlessly integrate their entire video library hosted on Unreel into their WordPress site. Nearly 17% of the entire web...
Two of the largest advantages Unreel has over the competition is the ability to launch new OTT streaming services across every platform in a matter of hours and days, instead of weeks and months, and the seamless flow of content within our ecosystem. These are...
The entertainment world has always understood that content is king. Since the days of silent films, the notion that quality is the primary factor of success has stood firm. It is hard to argue against this paradigm; a content owner’s goal is to profit, revenue...
As we continue to develop apps for top networks, publishers, and creators, it has become increasingly apparent that success hinges on finding an engaged audience. For larger brands, with a built in fan base, success has correlated directly with their ability to tell those fans...
Most accept that OTT streaming services are the future and cable TV is the past. The more contested question most recently has been, when will streaming services surpass cable? Not simply in viewership numbers, but as the world’s video zeitgeist. It may have already happened...
When Disney takes action, the rest of the entertainment world not only takes note, but takes action to react. The big mouse is rarely a first mover or early adopter when it comes to making a company-altering decision. Such a move requires years of study,...
This past week, the Unreel team was at Vidcon meeting with major creators, networks and brands, exploring how we can help them with OTT distribution. During the event we attended several round-tables and keynotes, all focusing on a unique aspect of the rapidly expanding digital...
Unreel's newest partner to launch apps across leading OTT platforms is the largest host of urban entertainment and music content in the world, WHO?MAG Multimedia. WHO?MAG brings you exclusive interviews, movies, TV shows, concerts, music videos, and much more. Starting as one of the first hip-hop/R&B...
Unreel is proud to announce our partnership with one of the world’s leading publishers, Bonnier Corporation. By working with Unreel, Bonnier Corp. has already rapidly released a streaming service supported by multi-platform apps for one of their most popular brands, On Two Wheels, a video series...
The NAB Show is the cannot miss event for those in the video industry, be their focus on film, television, digital and everything in between. It attracts anyone and everyone who is involved in the process of recording audio and video, editing it, storing it...
In a society where the entertainment industry and its stars often focus on the material and extraneous, the video network KNEKT is digging deeper. At the intersection of celebrity, charity, A-list events, and healthy living, KNEKT develops socially conscious content that matters. Driven by their...
For content creators, cashing in on their videos is becoming increasingly difficult. Major companies and their ad dollars, predicted to be worth almost a billion dollars, are fleeing away from YouTube after recent blunders. The platform’s response has been to tighten the rules around what...
In a very short amount of time advertising darling YouTube has taken a fall from grace. The veil has been lifted and companies advertising with the Google owned site have suddenly recognized one of the platform’s most significant shortcoming. Next to wholesome brand campaigns aimed...
Consumers have become zombies, hungry to zone-out on video content, how can print first publishers survive? A sea-change is occurring in the digital content landscape, posing an extinction-level threat to the publishing industry. Video is on a path to become the dominant form of content consumed....
Charging to host content just doesn’t make sense to us. If you shop around looking for a turnkey OTT service you will find many companies offering similar cookie-cutter solutions. To work with them you request basic video streaming apps, wait an undisclosed amount of time as...
This could be the best thing to ever happen to your career as a creator! In a move that is sending shockwaves among the content creator community, Maker Studios has announced it will cut ties with all but 300 of their creators. If you are one of the...
The new Light theme is bringing balance to the OTT force: To be honest, Unreel has been keeping its partners in the dark…theme. With the introduction of light theme, that is the case no longer. Light theme features a white background and accents on unreel.me powered...
When it comes down to it, a video streaming service is a business. The sole reason why networks are turning to OTT to distribute content is monetization. Killer content is essential, but only because it brings an audience with buying power. The fact of the...
Little over a year ago Apple's Tim Cook issued a bold statement. The future of TV is apps. Visionary as Apple Inc. may be, even they cannot claim something and then simply make it so. Rather, that statement was an assessment of an abundantly clear truth;...
From the Big Screen to your Own Screen: Hollywood studios are considering shortening the window between a film's theatrical release and home release to only two short weeks.[1] A move that would have been considered heresy even 5-years ago could happen in an often static industry known...
Unreel's patented A.I. bot, Bumblebee, has crawled the top 2,000 videos of the 2016 Election, analyzing over 2.5M comments to uncover 43,568 time stamped scenes people have reacted to on Twitter, Facebook, Reddit, and Youtube. Click here to learn how Unreel gathers data and uses it to...
On November 1st and 2nd Streaming Media West, a can't miss conference for anyone in the online video space, came surfing into Huntington Beach, California. Unreel attended as sponsors with a booth on the expo floor to chat with industry experts and introduce ourselves. Here's what we...
The new Unreel.me powered GT channel app is out for Apple TV, get it today! GT Channel is the only network of youtube creators focused on the automative world. If it runs on four wheels, you will find it in a GT Channel video. Featuring the...
It is a sad day for Viners world wide. With the crushing news that Twitter will be closing the video platform, users of the site are facing an unsure future. For many Viners, the site was more than just a hobby, but a career, launching...
How T.V. is losing its place at the top of the ad world because of OTT. TV has long been heralded as the gold standard for advertisers. As a rare opportunity to target engaged consumers in their own homes the total annual spend on television commercials...
Unreel.me partner Jash has announced a partnership with media titan Time Inc. to produce branded content. Jash, a comedy network founded in 2012 in part by comedic heavyweights Sarah Silverman and Michael Cera, has made a name for itself by producing well-received branded content for numerous...
TL;DR: Unreel has integrated with MailChimp, the web's premier email marketing service, to allow networks, creators, and brands to collect their OTT app's user's emails. Create a direct connection with your fans through email Fans are the lifeblood of content. Without their passion and support creators would...
By 2021 video streaming apps will generate 67 billion dollars in revenue, how much of that will be yours? If you have been on the fence about jumping into the OTT pool, get ready to leap in headfirst. OTT is consistently touted as the future of video...
Two Points of friction that will keep fans away from your OTT apps OTT may be the future of video but the path is not completely clear. Two significant friction points stand in the way of OTT’s rightful place as heir to the content distribution thrown....
Integrating Stripe means content owners get paid the instant their fans purchase content. At Unreel we believe in putting content owners in the drivers seat. That means everything from distribution to monetization. We also want to make sure that once fans pay for awesome content, the...
A not so recent YouTube policy has Youtubers feeling “stabbed in the back.” Starting August 31st Youtubers began receiving notification from the site alerting them that specific videos of theirs violated guidelines and would no longer be monetized. Many of YouTube’s stars, large and small, have...
How can Networks compete with established video streaming services? It is no secret that online streaming services are the future of television. Consumers have already spoken, and their message is loud and clear; they want to watch what they want, when they want, on the devices...
Cable’s imminent demise is swiftly approaching. An analog technology in an ever-expanding digital world, dishes and cables are about to go the way of the dinosaur, Brendon Frasiers acting career, and the Nae Nae. As people have grown accustomed to content specifically tailored to their...
We’ve moved our main office to Santa Monica for the surf, sunshine, and most importantly, the creators. As a company that seeks to empower content creators, where better to be than the world epicenter for entertainment? When it comes to video, you cannot throw a malfunctioning hover-board...
Most growing content creators know the frustration associated with having one of their videos go viral, generating thousands or even millions of dollars for the host platform, and only receiving a disappointing fraction of that revenue. An even worse feeling is being a content creator...
Unreel was representing at VidCon 2016 with a Booth on the creator level. After 3-days of exploring the sights and sounds and speaking with creators, here is what we learned: 1. The YouTube community is everything it presents itself to be If you watch enough YouTube and ignore...
Unreel and Chill with us at Vidcon! We've got a booth, come by and say Hi! Above the sea of chaotic teens and their ear-piercing screeches take haven at the Unreel Booth on the creator level. This year at Vidcon we will have an awesome booth located...
A Brave New World for Subnetworks On June 8th YouTube and Google made the decision to disallow “Subnetworks” from operating on YouTube — effectively disenfranchising all but the largest of MCN’s. It is understandable why the subnetwork system needed reformation; often misrepresenting themselves to up and...
TL;DR: Filmmakers used to be limited by an unfair distribution system. Now, self-distribution allows creators to keep full control of their film and their community of fans while raking in the lion's share of the profits. Unreel.me offers an unparalleled option for filmmakers to claim...
Automagically generate new content: What does it take to produce a popular video? You need a set, equipment, props, makeup, wardrobe, a crew, and a great idea. It is a costly and time consuming process that any accomplished content creator knows all too well. As a...
You do it for the fans All content creators do. Nobody sets out to make a video they hope nobody enjoys. It's every video makers goal to produce content that interests viewers. It is their hope and dream that their videos connect with people on such...
TL;DR: Unreel's new A.I. prediction systems is able to learn each fan's preferences and deliver them a personal playlist that will keep them engaged. Unreel Prediction systems is where super fandom is born! Content creators know that the longer they can engage viewers the better – for...
TL;DR The new updates to unreel.me include an automatic highlight video generator, a tip jar, A.I. powered video recommendations, MRSS feed support, coupons and new payment options. Today some major features and fixes are rolling out that will change the way creators use unreel.me! Introducing: ReelGenie - Highlight...
Simple SEO hacks that will dramatically boost your viewership: Every minute 300 hours of videos are uploaded to YouTube. That’s 1,500 years worth of videos uploaded per month. Most of that footage will only be viewed a handful of times. Few will receive more than 1,000...
On May 5th, 2016 the JustLOL 2.0 app debuted to the Apple and Android App stores and the world would never be the same again… Get the funniest app of all time here! TL;DR JustLOL 2.0 is an unreel.me powered app that finds the funniest videos...
TL;DR Comedian Louis C.K. is leading the charge for content creators to become their own video distribution platform. The man is a world-class comedian whose genius is rarely matched. Other stand-ups rely on gimmicks to put on an act and play the fool. What makes Louis...
Unreel and PayPal: We are proud to announce that all unreel.me video streaming micro sites now feature PayPal. Users are able to securely purchase video on demand, subscriptions, and pay-per-view videos off of unreel.me micro-sites through PayPal. This integration ensures all transactions are safe and secure for...
Few events draw such a concentrated mix of film, music and technology as SXSW every March in Austin, Texas. The festival is at the intersection of innovation and entertainment, bringing together the hottest performers, filmmakers, and stars alongside the latest and greatest in tech. It...
We are proud to announce that Unreel Entertainment will be at Launch Festival 2016! We have some incredible things in the works and are excited for the opportunity to showcase them with you. Please email us at hello@unreel.co to reserve a spot during Launch and...
Introducing a new video distribution platform: Every year the epicenter of the entertainment world shifts from the Hills of Hollywood to the Mountains of Park City, Utah. The Sundance Film Festival stands as a beacon for those on the fringe of the entertainment industry looking to...
Digital Ignition Leads Seed Funding Round SAN FRANCISCO, Calif., Jan. 14, 2016 -- Unreel Entertainment, a San Mateo-based social video startup which uses data to mine the most memorable moments in video, has secured $1 million in a seed funding round led by Digital Ignition, a...
Unreel Entertainment is on a mission to map and index the worlds digital media. To do so we have created an advanced AI bot we call Bumblebee. Our patent pending bot is able to determine which videos are trending online and then catalogue social engagement...
Unreel Entertainment is on a mission to map and index the worlds digital media. To do so we have created an advanced AI bot we call Bumblebee. Our patent pending bot is able to determine which videos are trending online and then catalogue social engagement...
Our AI technology has determined the top 10 moments in viral videos from 2015 based on social engagement. 2015 was an amazing year in video. As the medium becomes increasingly popular online, predicted to make up 84% of web content by 2018, more and more people...
Unreel Entertainment is on a mission to map and index the worlds digital media. To do so we have created an advanced AI bot we call Bumblebee. Our patent pending bot is able to determine which videos are trending online and then catalogue social engagement...
I saw the Star Wars The Force Awakens world premier and here is my spoiler free review...
Whether you celebrate Christmas, Hanukkah, Kwanzaa, or Festivus, tis the season for gift giving! It seems like today everyone knows at least one Youtuber in their life who is plugging away trying to make that ever elusive viral video that will catapult them into Youtube fame....
Unreel Entertainment is on a mission to map and index the worlds digital media. To do so we have created an advanced AI bot we call Bumblebee. Our patent pending bot is able to determine which videos are trending online and then catalogue social engagement...
Unreel Entertainment is on a mission to map and index the worlds digital media. To do so we have created an advanced AI bot we call Bumblebee. Our patent pending bot is able to determine which videos are trending online and then catalogue social engagement...