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App Spotlight: KNEKT Television

In a society where the entertainment industry and its stars often focus on the material and extraneous, the video network KNEKT is digging deeper.  At the intersection of celebrity, charity, A-list events, and healthy living, KNEKT develops socially conscious content that matters. Driven by their motto, ‘Believe. Connect. Change the World,’ the LA based production company produces world class live and pre-recorded HD broadcasts from exclusive events, concerts, performances, charity galas, fundraisers and red carpet shows, as well as developing...

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How to make more money from your videos with Syndication

  For content creators, cashing in on their videos is becoming increasingly difficult. Major companies and their ad dollars, predicted to be worth almost a billion dollars, are fleeing away from YouTube after recent blunders. The platform’s response has been to tighten the rules around what content can be monetized, further hurting YouTubers. There is less money to be had, and it is harder than ever to get past the gatekeeper. Even if you create a monetizable viral hit, it is...

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YouTube is Losing Creators’ $750 Million Dollars!

In a very short amount of time advertising darling YouTube has taken a fall from grace. The veil has been lifted and companies advertising with the Google owned site have suddenly recognized one of the platform’s most significant shortcoming. Next to wholesome brand campaigns aimed at winning the hearts and minds of consumers is often indecent video content chock-full of violence, misogyny, racism and vulgarities. Unlike traditional marketing channels, where companies can review the content their ads will be coupled...

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Publishers and Impending Video Doom: a survival guide.

Consumers have become zombies, hungry to zone-out on video content, how can print first publishers survive? A sea-change is occurring in the digital content landscape, posing an extinction-level threat to the publishing industry. Video is on a path to become the dominant form of content consumed. It is predicted that by 2019, 80% of Internet traffic will be video.[1]  As attention spans continue to dwindle below that of a studious goldfish and consumers become increasingly stubborn to engage, video is dethroning...

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Why we decided to offer free OTT cloud hosting

Charging to host content just doesn’t make sense to us.   If you shop around looking for a turnkey OTT service you will find many companies offering similar cookie-cutter solutions. To work with them you request basic video streaming apps, wait an undisclosed amount of time as they are built, upload your videos, launch your properties and sell content. What you will also find is a costly fee each month based on data used to host your videos in the cloud. This...

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Maker Studios Cut Me, What Now?

This could be the best thing to ever happen to your career as a creator! In a move that is sending shockwaves among the content creator community, Maker Studios has announced it will cut ties with all but 300 of their creators.   If you are one of the thousands to be let go, you might be feeling like this:     Or in extreme cases this:     In reality though you should be feeling like this:     Now free from Maker you have two choices: Partner with another MCN or go...

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Unreel.me Feature Updates: Light theme and new discover page

The new Light theme is bringing balance to the OTT force: To be honest, Unreel has been keeping its partners in the dark…theme. With the introduction of light theme, that is the case no longer. Light theme features a white background and accents on unreel.me powered video streaming desktop and mobile sites. Today marks a brighter era  for creators, publishers, and networks using the platform.  Although black will always be a sleek and sexy look, now you have the choice to set...

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Maximize your OTT revenue: Advertising vs. SVOD

When it comes down to it, a video streaming service is a business. The sole reason why networks are turning to OTT to distribute content is monetization. Killer content is essential, but only because it brings an audience with buying power. The fact of the matter is that great content is simply a commodity; content owners want to maximize the earning potential of their videos. On OTT platforms there are two models for generating revenue that networks prefer; AVOD and...

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The Future of the Future of TV: 2017 Edition

Little over a year ago Apple's Tim Cook issued a bold statement. The future of TV is apps.   Visionary as Apple Inc. may be, even they cannot claim something and then simply make it so.  Rather, that statement was an assessment of an abundantly clear truth; both the market and networks have a predilection for content that is neatly packaged into easily consumable apps. Fans want an un-bundling of content, allowing them full control of what they watch and pay for. Unlike...

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Is OTT The Death Of Movie Theaters?

From the Big Screen to your Own Screen:   Hollywood studios are considering shortening the window between a film's theatrical release and home release to only two short weeks.[1] A move that would have been considered heresy even 5-years ago could happen in an often static industry known to be a late adopter.   The opportunity motivating such revolutionary thinking? The promise of self-distribution on OTT channels.   With DVD sales down double digits year after year, it is clear that consumer preferences are shifting towards digital content.[2]...

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