In part one and two of our blog series, "The Future is AVOD", we established that advertisers are hot on OTT and that an AVOD model can grow and support industry-leading streaming services at scale. With an expected 225% growth in OTT ad spend predicted...
Give a moment’s thought to consider the early heroes of OTT. For most — Netflix, Hulu, HBO and Amazon Prime come to mind as the Mount Rushmore of streaming. With their hefty financial and corporate backings, ultra-premium content libraries, and consistent subscription revenue sources, it’s...
In OTT’s nascent state subscription services such as Hulu, Netflix, and Amazon Prime have stolen the spotlight. It’s time they made room. Advertisers are putting an increased emphasis on OTT. They view the burgeoning technology as an extremely valuable part of their funnel moving forward,...
Don't fear the dark...
This article originally appeared in Streaming Media as a guest post that can be viewed here. At Unreel, we’ve taken part in the enormous undertaking of live streaming an event across multiple over-the-top (OTT) channels including the 2018 Daytime Emmy Awards and the Dew Tour....
Unreel has released a newly redesigned video player across the over 6,000 video streaming sites that we power. The new player is sleeker, features an improved intuitive design, and most importantly is faster. This significant update keeps Unreel and our partners on the cutting edge...
Using Unreel's platform, High Times, the leading magazine publication for the Cannabis lifestyle, has launched their own branded video streaming service 'High Times TV' across every OTT device. The ad supported service features original High Times content and also serve as a point of additional...
Hard Knocks Fighting is a premier MMA league, showcasing the world’s elite up and coming athletes on a global stage. With hundreds of hours of exclusive fight videos and a million plus likes on their Facebook page, Hard Knocks came to Unreel seeking a path...
This story first appeared as a guest article on www.VideoInk.com, a leading news publication covering the online video space. Film and TV content has never been more accessible. With the click of a button, over-the-top (OTT) subscribers have thousands of titles to choose from – covering...
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