The entertainment world has always understood that content is king. Since the days of silent films, the notion that quality is the primary factor of success has stood firm. It is hard to argue against this paradigm; a content owner’s goal is to profit, revenue...
As we continue to develop apps for top networks, publishers, and creators, it has become increasingly apparent that success hinges on finding an engaged audience. For larger brands, with a built in fan base, success has correlated directly with their ability to tell those fans...
Most accept that OTT streaming services are the future and cable TV is the past. The more contested question most recently has been, when will streaming services surpass cable? Not simply in viewership numbers, but as the world’s video zeitgeist. It may have already happened...
When Disney takes action, the rest of the entertainment world not only takes note, but takes action to react. The big mouse is rarely a first mover or early adopter when it comes to making a company-altering decision. Such a move requires years of study,...
This past week, the Unreel team was at Vidcon meeting with major creators, networks and brands, exploring how we can help them with OTT distribution. During the event we attended several round-tables and keynotes, all focusing on a unique aspect of the rapidly expanding digital...
Unreel's newest partner to launch apps across leading OTT platforms is the largest host of urban entertainment and music content in the world, WHO?MAG Multimedia. WHO?MAG brings you exclusive interviews, movies, TV shows, concerts, music videos, and much more. Starting as one of the first hip-hop/R&B...
Unreel is proud to announce our partnership with one of the world’s leading publishers, Bonnier Corporation. By working with Unreel, Bonnier Corp. has already rapidly released a streaming service supported by multi-platform apps for one of their most popular brands, On Two Wheels, a video series...
The NAB Show is the cannot miss event for those in the video industry, be their focus on film, television, digital and everything in between. It attracts anyone and everyone who is involved in the process of recording audio and video, editing it, storing it...
In a society where the entertainment industry and its stars often focus on the material and extraneous, the video network KNEKT is digging deeper. At the intersection of celebrity, charity, A-list events, and healthy living, KNEKT develops socially conscious content that matters. Driven by their...
For content creators, cashing in on their videos is becoming increasingly difficult. Major companies and their ad dollars, predicted to be worth almost a billion dollars, are fleeing away from YouTube after recent blunders. The platform’s response has been to tighten the rules around what...