Author:James Patrick

Is OTT The Death Of Movie Theaters?

From the Big Screen to your Own Screen:   Hollywood studios are considering shortening the window between a film's theatrical release and home release to only two short weeks.[1] A move that would have been considered heresy even 5-years ago could happen in an often static industry known to be a late adopter.   The opportunity motivating such revolutionary thinking? The promise of self-distribution on OTT channels.   With DVD sales down double digits year after year, it is clear that consumer preferences are shifting towards digital content.[2]...

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The 2016 Election in Internet Video Comments

Unreel's patented A.I. bot, Bumblebee, has crawled the top 2,000 videos of the 2016 Election, analyzing over 2.5M comments to uncover 43,568 time stamped scenes people have reacted to on Twitter, Facebook, Reddit, and Youtube. Click here to learn how Unreel gathers data and uses it to power OTT apps for some of the largest networks in the world!...

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What We Learned at Streaming Media West

On November 1st and 2nd Streaming Media West, a can't miss conference for anyone in the online video space, came surfing into Huntington Beach, California. Unreel attended as sponsors with a booth on the expo floor to chat with industry experts and introduce ourselves.   Here's what we learned about the OTT industry from the event:   1. Simplicity at Sign Up: Mitigating friction during sign up was a major concern for networks with OTT offerings. Considering that the platforms users are creating accounts on do...

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GT Channel Races to tvOS

The new Unreel.me powered GT channel app is out for Apple TV, get it today!   GT Channel is the only network of youtube creators focused on the automative world.  If it runs on four wheels, you will find it in a GT Channel video.  Featuring the trademark energy and passion of car enthusiasts everywhere, the GT Channel tvOS app allows you to bring the worlds greatest car videos directly into your living room.  See the world fastest, loudest and most beautiful...

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Losing your Vine? A Vine Alternative You Need…

It is a sad day for Viners world wide.  With the crushing news that Twitter will be closing the video platform, users of the site are facing an unsure future. For many Viners, the site was more than just a hobby, but a career, launching many into Internet stardom. Very shortly the plug will be pulled and suddenly thousands of content creators will be in need of a new home for their content. Viners are asking what now? The end of Vine...

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‘Ad’dition by Subtraction

How T.V. is losing its place at the top of the ad world because of OTT.   TV has long been heralded as the gold standard for advertisers. As a rare opportunity to target engaged consumers in their own homes the total annual spend on television commercials has led the ad market since 1954 .[1] However dominant Television’s past has been, its future is swiftly fading as the light of digital ads grow brighter and brighter. The new medium has seen a...

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Unreel.me Partners Up with Emerging Sports TV

Unreel.me is excited to announce that we are teaming up with Emerging Sports TV, a leader in a new category they call the "3rd Wave of Sports Broadcasting, covering well-developed events, compelling athletes, and the most visually stunning venues in one of sports  fastest growing segments."  Emerging sports has a potential reach of 60-80 million unique views, a number that has consistently been on the rise.   With Unreel, Emerging Sports seeks to expand their reach and provide a bridge for advertisers with events,...

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Jash and Time Inc. Team Up for Big Laughs

Unreel.me partner Jash has announced a partnership with media titan Time Inc. to produce branded content.   Jash, a comedy network founded in 2012 in part by comedic heavyweights Sarah Silverman and Michael Cera, has made a name for itself by producing well-received branded content for numerous national brands. Former successes of Jash include campaigns for Chevrolet, Stand Up to Cancer, Captain Morgan, and the anti-smoking "Truth" initiative. This new strategic partnership will pair Jash's comedic talents with Time Inc. brands and resources...

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The Ultimate Tool to take Control of your Fan Base

TL;DR: Unreel has integrated with MailChimp, the web's premier email marketing service, to allow networks, creators, and brands to collect their OTT app's user's emails.   Create a direct connection with your fans through email Fans are the lifeblood of content. Without their passion and support creators would be unable to consistently produce videos worth watching. Every network, creator, and brand knows the relationship with their most passionate fans is vital to the bottom line of their business. New viewers are nice, but...

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67 Billion reasons to go OTT

By 2021 video streaming apps will generate 67 billion dollars in revenue, how much of that will be yours?   If you have been on the fence about jumping into the OTT pool, get ready to leap in headfirst. OTT is consistently touted as the future of video and this year it became the present. In 2016 the OTT market is on track to generate ~25 billion dollars, accounting for 5% of the global video industry. What is most noteworthy is this represents a...

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