World Poker Tour and Unreel team up to launch New OTT Streaming Service WatchWPT!
We are proud to announce a new partnership with World Poker Tour, the premier name in internationally televised gaming and entertainment.
Working with Unreel’s full stack OTT solution, WPT has launched, WatchWPT, a free OTT streaming platform for poker fans and players. WatchWPT gives users access to hundreds of hours of their favorite WPT video content, to be viewed on any device.
As an AVOD streaming service, WatchWPT rellies on Unreel’s Adstack TV to help sell addressable ad inventory to advertisers across multiple DSP’s. Adstack TV allows WatchWPT to deliver ads with optimized CPM’s and fill rates automatically, allowing them to monetize their audience from day one of launch.
WatchWPT is live on Roku, iOS, Android, Fire TV, and Apple TV, streaming World Poker Tour’s exclusive content collection including more than 250 hours of the WPT series along with WPT Alpha8, and WPT Greatest. In addition, select premium WPT live events will be streamed on the service as well.
There are over 40 million people who play poker on a regular basis in the U.S. alone. Of those players, 6.9 million are also avid watchers of poker on television. This substantial audience has remained largely untapped in the OTT market. As viewers continue to shift from cable to OTT, WPT is meeting the need for poker content with WatchWPT, connecting poker players and fans to their favorite WPT video content.
For analysis of what WatchWPT means for the poker industry, check out our coverage on PokerFuse.