Unreel Partners with Publishing Industry Powerhouse ZINIO
We are proud to announce our new partnership with ZINIO. Together we will be launching OTT streaming services for hundreds of the top magazine brands in the world! Through this relationship, ZINIO will be offering Unreel’s OTT development platform as a part of their services for Publishers. As the ever shifting print landscape continues to shift to digital, deploying a robust video strategy is the logical next step in that evolution. Publishers choosing to launch their own video streaming service with ZINIO and Unreel will be on the cutting edge of their industry, communicating with and monetizing their brand’s fans in an entirely new way.
ZINIO leads the digital magazine market, operating online newsstands and award-winning apps for over 6,000 titles. The company has delivered 500 million digital magazine editions from 1,300 publishers in 200 countries to over 10 million customers. They are as excited as we are to enter into this partnership. “Unreel helps ZINIO meet a growing demand among publishers for video streaming services by offering best-in-class OTT technology,” said Kelly Conlin, President and CEO of ZINIO. “Video has quickly become an important component of the editorial mix of magazine content, and adding Unreel’s OTT services to ZINIO’s technology platform will help publishers distribute and monetize their growing library of video content.”
According to our CEO, Dan Goikhman, the feeling that this match was made in heaven is mutual. “ZINIO is the perfect partner to deliver Unreel’s technology to the magazine publishing industry. Magazine Publishers have been creating video content for years and we’re excited to help them create new distribution and revenue channels for that content; Publishers can leverage their existing partnership with ZINIO and begin benefiting from Unreel’s industry-leading OTT services immediately.”
An OTT strategy is not simply a new supplemental revenue generator for Publishers, it is a necessity. Video is on a path to become the dominant form of content consumed on digital platforms. It is predicted that by 2019, 80% of Internet traffic will be video. As attention spans continue to dwindle and consumers become increasingly reluctant to seek out and engage with text, video is dethroning all other content as king. Two thirds of millennials would rather watch than read to get information, a number that is skyrocketing with each successive generation. For Publishers hesitant to take on the challenge of OTT distribution themselves, Unreel and ZINIO is happy to help.