Bonnier and Unreel Partner to Launch Branded OTT Apps
Unreel is proud to announce our partnership with one of the world’s leading publishers, Bonnier Corporation. By working with Unreel, Bonnier Corp. has already rapidly released a streaming service supported by multi-platform apps for one of their most popular brands, On Two Wheels, a video series focused on motorcycling.
As innovative thought leaders in the publishing industry, Bonnier Corp. has come to consider OTT a key component of their business’s blueprint for long-term success. With the majority of consumers coming to prefer video over text and transitioning their viewing habits to OTT devices, the need to embrace video via an OTT app strategy has become a necessity for publishers. For them, OTT is a can’t miss opportunity and Unreel is the ideal partner to grow both their audience and revenue streams.
“Partnering with Unreel to deploy our own branded apps saved significant time and money, allowing our team to focus on content creation.” -Sean Holtzman, Bonnier
By powering many current and upcoming Bonnier Corp. own-and-operated video streaming apps, Unreel is enabling them to engage and monetize audiences on new digital platforms. As the publishing industry continues to converge with technology, it is clear that leveraging OTT is a vital part of 21st century publisher’s success; connecting and monetizing their audience in a new way (SVOD, VOD, AVOD). Utilizing Unreel’s big data focused OTT solution ensures that Bonnier Corp., and any publisher or network who partner with Unreel, will lead the new digital video landscape.
More about On Two Wheels:
On Two Wheel is the best motorcycle video series on the internet! Watch as Zack Courts and Ari Henning take on the most exciting motorcycle adventures they can find. Whether they’re skidding across the frozen lakes of Wisconsin, riding BMWs through Thailand, or racing Honda Grom’s, they’ll show you how to have fun On Two Wheels. A monthly motorcycle video series including motorcycle video reviews and motorcycle video test.