Jash and Time Inc. Team Up for Big Laughs
Unreel.me partner Jash has announced a partnership with media titan Time Inc. to produce branded content.
Jash, a comedy network founded in 2012 in part by comedic heavyweights Sarah Silverman and Michael Cera, has made a name for itself by producing well-received branded content for numerous national brands. Former successes of Jash include campaigns for Chevrolet, Stand Up to Cancer, Captain Morgan, and the anti-smoking “Truth” initiative. This new strategic partnership will pair Jash’s comedic talents with Time Inc. brands and resources to produce humorous video projects for advertisers.
According to Jash Executive Chairman Doug DeLuca, ““The appetite for smart, premium comedy content is high, especially in the branded world.” By leveraging Jash’s network of rising and established comedians in union with Time Inc. brands the companies will produce high impact comedic assets; one of the most lucrative verticals in the marketplace. The value added by Jash’s standing in the world of comedy allowing them to draw from an unmatched pool of talent cannot be understated. Jash’s consistent delivery of fresh ideas with on-brand messaging opened the door for a partnership to form “a new content vertical,” in comedy that Time Inc. was looking to develop.
Unreel is proud to be a partner of Jash Network, powering their site, Jash.com, as well as their up and coming OTT apps. With this announcement it is clear Jash has become a comedic branded content powerhouse with a very funny and unreal future ahead.