Use YouTube SEO to SkyRocket Your Views!
Simple SEO hacks that will dramatically boost your viewership:
Every minute 300 hours of videos are uploaded to YouTube. That’s 1,500 years worth of videos uploaded per month. Most of that footage will only be viewed a handful of times. Few will receive more than 1,000 views and of those the percentage that go on to be watched by millions is astronomically low; we are talking lottery numbers here. It is a daunting challenge to break through the big data mess that is YouTube’s video library. Even extremely high quality videos can fall by the wayside on a site that is overwhelmed with content. Unless you are already a YouTube superstar, garnering viewership can be near impossible.
Fortunately, there is a secret code that has been cracked, that allows you to game the system, ensuring your videos appear near the top of search results on YouTube. YouTube SEO (Search engine optimization) is the process of setting up your video in a way that brings it to the top of search results on YouTube, the world’s second largest search engine. Using keywords, tags, content quality and back linking, YouTubers of all levels of popularity can improve their visibility on the site. The beauty of SEO on YouTube is that the viewers who end up searching and discovering your videos have expressed an interest in your content and are more likely to engage and become fans.
Not using SEO?
Search engine optimization is the easiest way to increase the viewer count on your videos.
Follow these simple steps to optimize your videos and guarantee viewership by people who are searching for the type of content you create!
Before we start: Remember content is king on YouTube. All the optimizations in the world do not matter if your video is terrible. Nothing effects search rankings more than total watch time on your video. If you are making compelling content you will rank high.
Defining your keywords:
Half the battle of YouTube SEO is choosing keywords to optimize your video for. Keywords are terms that people enter into YouTube search when seeking a specific kind of content. By choosing a specific set of keywords for your video, you are targeting a specific audience. Each keyword has an audience of a different size and interests that search for it. The larger the audience for a certain keyword, the more competition there will be among other videos to rank on the search results for them. For instance, to rank near the top of search results on YouTube for the keyword funny would be extremely difficult, since such a large audience searches for that term, many videos have targeted that keyword, making it hard to rank for it.
Pro hint: Keywords come in short and long tail. Short tail keywords are one or two words and often have more competition. Long Tail keywords are phrases, that typically are more targeted (meaning higher quality traffic), have less competition, but also are searched for infrequently.
Short tail: Sneakers review
Long tail: 1997 Nike Air force one sneaker review.
The short tail has a far larger volume of searches, but if someone searches the long tail, you likely will show up and be exactly what that viewer was looking for!
To determine which keywords to target start with a list of several short tail and long tail variations that you believe describe what your video is about. Next go to Google ad words, create an account and use their tool “Keyword planner” to see the search volume for each of your terms. Record the volume for each term. Next go to YouTube and search for each of your keywords. Above the video results underneath the search bar, YouTube lists the total number of video results. Record that number. Find a short tail and a long tail keyword that have the best ratio of high search volume and low search results. These will be keywords people search often, but have the lowest competition. These are your Key words!
Uploading and optimizing a video:
There are a few things you do right off the bat to ensure YouTube ranks your videos. That includes having a video quality of at least 720p and clear sound.
Title: This is where all that Keyword research comes into play. Choose a name that reflects the long and short tail keywords you’ve targeted. Use a – to separate key word terms if you are using both a short and long tail for example “Shoe Review- Nike Airmax 1991” Remember to not be deceptive in your title. If users open your video and then leave right away because it was not what they expected, it will negatively affect your results.
Pro tip: Using the terms “How to,” “Review,” or “Tutorial” will push your video towards the top of a Google search as well.
Next complete the description. An optimized description should be between 120-200 words and chock full of your keywords. Make sure it is also an accurate description, that would allow a reader to quickly understand exactly what it is they are watching and who you are.
Tags: Add tags that match your key word. With tags disregard the competitiveness, and do your best to accurately put your content in the categories it belongs. Try to avoid using any more than 10-12 for each video.
Part 2: Backlinks and Embeds
Now you have a quality video uploaded with the perfect keywords and tags. However odds are that you are not the number one result for any of your keywords. Total time watched by viewers and your number of subscribers both affect your results, but at this moment are out of your hands. The one thing you can control after uploading a video is backlinks and embeds
Backlinks are links posted around the web leading to your video.
Embeds are when your video is embedded on another site.
Both of these are strong indicators to YouTube that your video is of high quality and worthy of a higher result in search. All back links and embeds are not created equal. The more authoritative (popular) the site linking to you, the more it will do to improve your SEO. Same goes for embeds. Some great ways to get backlinks are to share your post on social media, and submit it to sites that feature YouTube videos. For embeds you can set up your own unreel.me website for free and link it to your channel. All of your videos will be embedded into your unreel.me site, a high authority site, and help your ranking shoot up considerably in search results.
Once your video has gone live, been appropriately optimized, and shared you should start the process up again, as the number one thing that can improve your rankings is gaining fans for your channel. The best way to do that is to consistently post quality content.