Is YouTube Red the Future of the Internet?
The Turning of a Red Tide:
YouTube entered a brave new world last week as it released YouTube red. This move represented a shift in new Internet paradigm as one of the world’s largest marketing platforms is now taking steps to adopt a subscription-based model. This may not seem like a revolution for the world of video media. Ever since people began recording content they have been selling it. Movies charge admission, cable charges subscriptions, as do online streaming sites such as Netflix and Hulu, so it seems only natural that YouTube the content provider would do so as well. However YouTube is not purely a content provider. At its core it has always been a social media platform. As a widely adopted social media site the monetization strategy for YouTube has focused around selling ads, the same as Twitter and Facebook. Now with YouTube Red, YouTube is in many ways pioneering a new business model for web giants who have thus far offered services in return for eyeballs to flash ads at.