Why Video Discovery Sucks
How do you find a video you don’t know about?
YouTube’s discovery problem is not unique. All of the big video hosting sites fail to provide the ideal video discovery experience to its users. They fall short because of the way search currently works. By scanning a tittle and description for keywords, search falls victim to the wording used by the uploader of the videos. If a truly funny video is uploaded by a master digital marketer it may include the type of wording that will show up in common searches, but that is rare. The majority of the time the type of videos that go viral are uploaded by an average Joe, who assigns tittles that describe the video but are not optimized to benefit search or discovery.